Jobsite’s new advertising campaign launches on the 10th January across multiple media channels. Spearheaded by four new TV adverts running until the 6th February, the campaign also includes new creative running on mobile, Video-on-Demand, online and in print.
Building on the phenomenal success of their current advertising activity, which launched in October 2008, the new campaign sees a return of Max Beesley, who connects well with their target audience and ensures the ads stand out. In addition, Jobsite signed BAFTA award-winning Film Director Mike Leigh to direct the ads, giving them a top quality feel.
Jobsite’s current brand campaign has helped to increase their searchable CV database from just over half a million CVs in Sept 08 to 1.8 million and has seen an extra 1.6 million candidates register on the site. The new campaign is set to build on this success and help even more people find the right job for them.
The new TV campaign features a unique combination of 30 and 10 second TV ads and will be Jobsite’s most heavyweight burst of advertising yet - almost double that of their recent October wave. The adverts will appear during the breaks of targeted programmes on both terrestrial and satellite channels, reaching over 21 million ABC1 adults across the UK with the average person seeing the adverts 7 times in just 4 weeks.
In addition, Jobsite is combining this with innovative advertising activity across other media platforms including digital, mobile and VoD to ensure they are reaching as many people as possible who are thinking about looking for a new job.
For the first time, the new campaign features bespoke 15 second adverts for both mobile and VoD, which will run on these channels alongside one of the 10 second TV creatives. The mobile activity runs for two months with the ads being shown 4.5 million times across leading platforms and carriers including Orange, Reuters, ITN and 3. The VoD activity is six weeks and will show the ads over 7 million times to people who are catching up with shows online at sites, including; Channel 4 on demand, ITV, Five, Yahoo, TalkSport and MSN.
Further support is provided by complementary new print ads running in National and regional newspapers, a six week advertising campaign on Facebook, dynamic display retargeting adverts, banners running across leading sites, a 50% increase in search spend and Jobsite’s continuing main club sponsorship of Portsmouth Football Club.
Keith Potts, MD of Jobsite, comments; “Our current advertising activity has been hugely successful for us but to continue to effectively reach job seekers we needed to capture their attention with something new. The campaign we’re about to launch is an extension of the current advertising with the return of Max Beesley and the key message remaining to upload your CV. However, given the change in economic climate since 2008 the new campaign has a shift in tone with Max very much being on the job seekers side rather than on their case. The new TV ads are also much calmer, which is key to making people feel supported.
“As the launch of this new campaign is going to be our heaviest burst of advertising yet we’re excited to see the results and are looking forward to helping many more people find a new job that’s right for them.”
To take a sneak preview of one of the new TV ads visit: http://www.jobsite.co.uk/insider/new-tv-advert-jan-2011-6748/
