The ‘Client and candidate attraction toolkit’ has been produced by the Recruitment & Employment Confederation (REC) and is offered for free to REC members. Targeted primarily at small firms, the toolkit aims to enable recruiters to raise the profile of their business, whilst also helping to improve the reputation of the wider industry.
The toolkit has been produced as part of the REC’s ‘Jobs transform lives’ initiative launched in 2015 to proactively promote the social and economic value of the recruitment industry.
REC Chief Executive Kevin Green says:
“Recruiters transform lives - we want REC members to shout about the difference they make on a daily basis so that the industry gets the recognition it deserves. This toolkit has been designed to help recruiters deliver that message to candidates and clients.
“We have won the economic argument that a dynamic and responsive recruitment industry is a critical component in creating the best jobs market in the world. Our initiative is about taking the next step and demonstrating the positive impact the industry has on individuals and businesses. That means talking collectively about the good things the recruitment industry does so that recruitment is recognised as a true profession.”
The toolkit contains resources for recruiters to use when marketing their services, including facts and statistics about the recruitment industry, a promotional film, social media content, presentation slides, case study templates, website banners, printable collateral and a Twibbon.
The ‘Client and candidate attraction toolkit’ is available to all REC members to download atwww.rec.uk.com/transformtoolkit
