Their goal: to elevate social media recruiting by combining authentic video content in Reels format with artificial intelligence and data-driven campaign automation.
Vienna, June 23, 2025 – Just 1.7 seconds: that’s the average attention span a mobile Facebook post receives, according to influencer Fabian Grischkat. In today’s fast-moving social media world, that short window decides whether a job ad gets noticed or lost. To tackle this, whatchado and Jobiqo are combining their strengths to set new standards in digital recruiting: for better visibility, targeted audience engagement, and efficient reach.
Perfect match of capabilities
Whatchado launches “whatchado Reals,” a new, innovative video product for authentic job postings, delivering short, eye-catching clips on platforms like Instagram, TikTok, and LinkedIn, ideal for reaching passive candidates. These videos are paired with intelligent funnels to create a uniquely effective online recruiting product.
Jobiqo AIR (Automated Intelligent Reach) complements this by distributing job ads automatically across all key channels, aggregators, Google, and social media, integrating seamlessly into existing job platforms.
Together, they create a performance powerhouse: while whatchado Reals delivers engaging content, Jobiqo AIR ensures optimal, automated distribution across all relevant channels.
Benefits for Jobiqo clients
Existing Jobiqo customers can easily integrate whatchado Reals into their campaigns without any system changes or additional interfaces. The integration is seamless and supports the growing demand for social media recruiting with minimal effort. The collaboration is especially attractive for job boards, publishers, and media companies looking to offer modern recruiting solutions without using their own internal resources.
Joint value proposition
By joining forces, whatchado and Jobiqo deliver a scalable system tailored to the needs of today’s job boards and recruiting teams:
- Shared data and market strengths from two leading HR tech providers
- AI-generated content and visuals that save significant time
- Automated, data-driven, targeted distribution
- Continuous campaign optimisation using secure performance data
- Resource-efficient, scalable, and ready to use immediately
Statements from the CEOs
Jubin Honarfar, CEO of whatchado: “With whatchado Reals, we’re filling a gap in the market. We deliver high-quality, mobile-optimised video content right where target groups spend their time. Combined with Jobiqo AIR, we’ve created a product that’s not just innovative, it delivers results instantly.”
Martin Lenz, CEO of Jobiqo: “Jobiqo is the technological enabler for smart recruiting. Our clients benefit twice: they save time through automated campaign control and increase impact through real storytelling. Together, we’re opening new channels, engaging passive candidates, and taking social recruiting to the next level.”
Conclusion
For Jobiqo users, this means: Reals can be directly embedded into existing job portals, requiring no technical rework. Even smaller recruiting teams or media companies can now offer professional video recruiting, fully integrated into Jobiqo AIR’s campaign logic.
Formula for success: Storytelling + AI + Automation = Programmatic Social Recruiting that works.
The partnership between whatchado and Jobiqo is a strong signal for the future of recruiting, innovative, flexible, and data-driven.
About the companies
Whatchado is a leading video job platform and employer branding provider in the DACH region. With over 10,000 employee videos from more than 600 employers, it offers authentic insights into jobs and company culture. In 2024, it expanded to include data-driven job ads in Reels format. www.whatchado.com
Jobiqo provides modular job board technology to clients across Europe and North America, including The New York Times, speciality publishers, universities, and recruiting platforms. Its Jobiqo AIR system enables automated reach expansion across all major online channels. www.jobiqo.com
