- Marketers open to new opportunities to expand their skillsets, half could be tempted to leave
- Over a third (35%) of marketers are not satisfied with their salary
- Career progression a concern for three in five (62%) marketers
Following research from Hays on marketers’ top career priorities, Chris Daly, chief executive of the Chartered Institute of Marketing (CIM) shares his thoughts on what this means for the marketing profession.
The research, involving over 400 marketing professionals and employers across the UK, reveals that the majority of marketers (64%) plan to move jobs in the next twelve months. With concerns about the attraction and retention of talent in the current competitive climate on the rise, this presents a challenge for marketing employers.
The 2025 outlook of employees and employers alike demonstrates a pressing need to address the skills gap and provide new opportunities for marketers to expand their skillsets. Indeed, almost nine in ten employers (88%) experienced skills shortages in the last year and over half of marketing employers (52%) do not have access to the right skills to make the best use of AI. Marketers are seeking opportunities for professional development and employers can aid this through sustained investment in training and remuneration. In today’s saturated and dynamic marketing space, investment in current and future talent is imperative.
Chris Daly, chief executive of the Chartered Institute of Marketing comments: “The marketing industry is now more competitive than ever. With the latest technological advancements like AI, it is important for marketers to consider how they can develop and strategically employ new skills that capitalise on the latest developments. Being willing to upskill, especially in new technologies such as AI, is key to obtaining a competitive advantage in today’s industry. Marketers that embrace this are in the most demand and, therefore, best equipped to succeed.”
Daly continues: “It is clear that marketing professionals are seeking opportunities for career development and higher rewards. In fact, over a third of marketers reported being unsatisfied with their current salary and more than four fifths of marketers want to upskill to adopt AI in the workplace. With almost six in ten marketers having left a job in the past because it did not meet their expectations, employers need to think carefully about how to address the needs of marketers in a way that enables them to stand out against the competition in the bid for top talent.”
Find the Hays Salary and Recruiting Trends 2025 guide here.
