Recruitment company Prospect, which previously
traded through three separate health brands (Optometry, Pharmacy &
Dentistry), has brought these together to create the new “Prospect
Health” brand and has launched a new website developed by
Optimal Internet. The rebranding reflects a time of significant growth
for the businesses and is supported by major investment in the company’s
web-based recruitment strategy, mobile recruitment and associated technologies.
Dan Southwell, Operations Manager for Prospect
Health said “The recruitment market is changing significantly, both in the ways
people find new jobs and also how they want to be communicated with. Social Media and access to numerous information streams at the
push of a button means that the traditional methods of communicating with
candidates are being challenged by a new wave of methods and technologies. By
investing heavily in these technologies we aim to put ourselves at the
forefront of the optical, pharmacy and dentistry recruitment markets and offer
our clients and candidates the benefits associated with these advances.”
The Prospect website was developed on the new
Optimal iWeb platform and incorporates clear “calls to action” for candidates
to create vacancy alerts, search jobs, download iPhone App, read and register
for news feeds as well as pushing links to social networking sites and featured
jobs. The Optimal iDrive SEO service has been retained for 12
months and has been used to date to target key skill words and will be working
with Prospect to drive candidate traffic during 2011.
Leigh Skinner from Prospect Health said “Optimal
have bent over backwards to make sure all our needs have been catered for and
have made numerous tweaks to ensure the site is just how we want it. We
are really pleased with the site and look forward to working with Optimal over
the next few months to build traffic and candidate registrations.”
Read the full case study at http://www.optimalinternet.co.uk/testimonials/prospect-health/
