The international online job board for the oil and gas industry, OilCareers has opened its first office in North America and has embarked on an international candidate attraction programme, to increase its users from the current total of 640,000.
OilCareers’ new office in Houston, Texas will serve the USA and Canada, both of which are already strong markets for the company.
Building on its ten years of experience and position as the leading player in oil and gas jobs, the new marketing campaign reaches relevant oil and gas workers across multiple platforms to deliver the best candidates for OilCareers’ clients.
The ‘Oil and Gas Jobs Giant’ creative encourages candidates to register and leave their CV. In the UK, activity is centred around the oil hub of Aberdeen - with Houston being the focus of the US activity. Aberdeen benefits from promotion across roadside posters, airport/heliport branding, bus advertising, taxi livery and radio advertising. Candidate attraction in Houston is driven through search engine marketing, targeted online advertising on professional networks e.g. LinkedIn and Facebook, billboards and a radio campaign.
OilCareers presence at major industry conferences and exhibitions around the globe will also ensure the website is top of mind for oil and gas job seekers. By powering the online jobs channels of international trade magazines WorldOil and Petroleum Economist, OilCareers also reaches potential candidates as they search for industry news.
Mark Guest, MD of OilCareers.com, comments: “Given the nature of the oil and gas industry, OilCareers has always been a global brand. However, the launch of our international candidate attraction campaign will go even further to cement our position as the leading site for oil and gas jobs. Our highly targeted, multi-channel approach ensures we’ll reach oil and gas workers throughout the day and drive the most relevant candidates to OilCareers for our clients. Last month saw us break the record for unique visitors to OilCareers, a 14% increase on the previous highest month. This latest activity, including our new office in Houston, is not a one-off but is part of our long term commitment to making our leading service even better.”
