You also need to master the art of marketing yourself, so clients can actually find and hire you. That means putting yourself out there, showcasing your skills, and learning how to create a proposal for a client.
This is important because the copywriting services market is growing quickly. It's expected to jump from an estimated value of $29.28 billion in 2025 to $48.89 billion by 2032. The huge demand for online content, the rise of social media, and the need for smarter marketing are fueling this growth.
Smart self-promotion is key if you want your share of the pie. Here are a few strategies that can help you market like a pro.
#1 Build a Website to Sell Your Services
The most effective marketing asset for a freelance copywriter is a professional website. It works 24/7 as a lead-generation tool and a crucial pre-qualification filter for potential clients. It’s also the central hub for all other marketing efforts, providing a professional home for your portfolio and an easy way for clients to find you.
The main goal of a website is to turn visitors into customers. When designing a website, a conversion-focused approach is far more effective than a purely aesthetic one. Prioritize clarity over complex design. A complicated, multi-page website can cause visitors to click away and lose focus, reducing the chances of conversion.
Your website's copy should also be conversion-focused. Instead of just listing your skills, tell a story that connects with the client's problem. This makes you more relatable and your solution more memorable. Combine your story with a sales strategy that focuses on value, not just your services.
Don’t forget to add your portfolio to your site. It should include a diverse assortment of your best work, showcasing your versatility in different styles, lengths, and topics. Need inspiration? Check out the website of Chris Orzechowski. The freelance copywriter made over $974,000 in revenue as a freelance copywriter in 2021.
#2 Pitch to Agencies or Founders Directly
One of the fastest ways to land steady copywriting gigs is by reaching out to marketing agencies or business founders directly, especially those in your niche. These decision-makers are often busy and appreciate a proactive freelancer who can solve a problem they have been putting off.
The most effective approach is not to send thousands of generic emails. But rather to send fewer, more personalized emails that focus on building a connection with a select group of people.
The most successful proposals are centered on the client, not on the writer. Dedicate a brief amount of time, just 5 to 10 minutes, to researching a potential client. Read their website, check their LinkedIn profile, or look for recent news about them.
Then craft a short, tailored proposal that shows you’ve done your homework. Open with a genuine compliment about their brand, identify an area for improvement without being overly critical, and explain how your copywriting can help achieve their goals.
A good tip Moxie shares is to focus on the solution and the value it brings, rather than just listing your services.
#3 Start an Email Newsletter
Email might seem old-school. But over 95% of people in the U.S. between 25 and 44 years old use email. That makes email newsletters incredibly effective for building relationships with potential clients.
A newsletter allows you to show up consistently in your potential clients’ inboxes, fostering the "like, know, and trust" factor that is essential for turning followers into paying clients. It also provides a direct line of communication that you own.
The content of a newsletter should focus on providing value, not just selling services. You can give away freebies, exclusive tips, or helpful articles.
Keep the tone conversational and friendly, making it feel like a personal connection. Use consistent branding, such as a logo and color scheme, so that your subscribers instantly recognize the brand.
Getting started is simpler than it may seem. Choose an email marketing platform that can grow with your business. There are plenty of platforms packed with features designed specifically to support freelancers and content creators.
To get new subscribers acquainted with you, set up a welcome sequence. This is a series of emails that introduces you, offers valuable resources, and helps them get to know you better.
Take the First Step
You could be the best copywriter in the world. But if no one knows you exist, your calendar will stay empty. The secret is to market yourself in ways that feel genuine, showcase your value, and build lasting relationships.
Start with a couple of the tips above, make them part of your weekly routine, and watch as more clients start knocking on your virtual door. After all, the right words don’t just sell products; they sell you as the professional copywriter clients can’t wait to work with.
