For this reason, you need to develop an active online presence and an effective digital marketing strategy to connect with more clients and sell homes. Read on for four practical digital marketing tips that can help take your real estate business to the next level.
1.Develop a user-friendly website
One way to gain a robust online presence is through developing a highly convertible website. A website helps you generate leads for your business by sharing relevant content to your niche. Ensure that you use relevant keywords on your web content to ensure that the website is visible and ranks on the various search engines.
It is worth noting that most clients use their mobile devices to browse web content, so you should optimize your website for mobile phone viewing. Your mobile-friendly website should entail quick loading speed and mobile screen size images.
If you need help to develop your real estate business website, be sure to contact marketing professionals like Reibar marketing for web designing, content creation, and SEO services geared towards increasing traffic to your real estate business website.
Professional help can be useful to ensure you are using the right strategies on social media for your business. Companies like to reach out to a dedicated Facebook ads agency, providing them with a team of experts who can help them reach their target audience and convert them into clients. This investment will pay off as social media advertising can drive more traffic and leads to your business.
2.Develop an email marketing campaign
Did you know that there is a 27% open rate and a 3% click-through rate of real estate business emails? Emailing may be one of the oldest forms of communication, but it remains an effective way to reach prospective customers. This is because an effective email campaign targets potential customers through predetermined actions based on previous engagement with your company and their buyer’s profile.
To facilitate the success of your email marketing campaign, you should create quality content that aligns with your target audience based on their behavior and interests. You could also consider personalizing your emails to make your prospects feel valued.
3.Take advantage of social media
With over 3.6 billion people today on social media, you can generate relevant leads for your real estate business and convert them into paying customers. You should create accounts on various social media platforms, including Facebook, Instagram, Twitter, and Linkedin, and share relevant and varied content to your real estate business.
If you’re unsure about helpful content you could post on your real estate social media platforms to increase sales, here are some ideas
- Case studies
- Relevant blog posts with quality content
- New and existing listings
- Success stories
4.Hosting virtual tours
Buying a home is a complex process for most clients, which is why they rely on you to make the experience easier. A virtual tour can give potential homeowners an idea of what a home has to offer them, making the decision-making process more straightforward. An effective virtual tour should include;
- Actual property footage
- A responsive and interactive video on various viewing platforms, including mobile phones and desktop
- Making the tour user-friendly and 3D
Endnote
Digital marketing is an effective strategy that can help you generate more leads for your business while staying ahead of your competition. Reach more buyers today by using social media, hosting virtual tours, and developing an email marketing campaign and a user-friendly website.