If you are uneasy about handling your own SEO, consider performing a quick search of something like “SEO Brisbane” and letting experts handle it for you. If you do want to make some SEO improvements to boost your online recruitment, below are 4 tactics you can use to great effect.
Improve Your Careers and Job Pages With SEO
Many companies’ online recruiting efforts produce mediocre results simply because their careers pages are not optimized. A well-designed careers page will include clear job descriptions with ample information regarding responsibilities, compensation, the address of the location where they will be working, role qualifications and even the name of the manager or supervisor they will be working under. Vague career pages that leave out key information are often treated as red flags by employees, even when they may not be.
It is also important to make sure that your job pages are using relevant keywords to ensure you are targeting the right people and also increase the odds that a page will appear higher up in the search results. Keyword optimization of your job pages usually only makes sense for positions that are constantly being hired for, as most job pages tend to be temporary and are removed once the role has been filled.
Sell Your Company to Applicants
One of the best ways to seriously up your recruitment game online is to build a solid employer value proposition. An employer value proposition is typically a bullet point list of why applicants should choose to work for the company. It could include things like training programs, promotion opportunities and leadership career tracks, CSR, company events, and working hour flexibility.
A particularly important part of employer value propositions post-pandemic is going to be the opportunities for remote work. The vast majority of job seekers surveyed indicate that, while they do not necessarily want a fully remote arrangement, flexibility when it comes to remote and in-office work is important.
Showcase Your Employees and Increase Brand Mentions
Another way to make your company attractive for job seekers is to dedicate ample social media space to your employees in an effort to promote shares and drive traffic to career pages. Use social media to congratulate employees for things like reaching career milestones, completing training programs and receiving promotions. This lets anyone who is potentially interested in working at a company know that employees are seen as actual people and not just tools. This will hopefully get employees sharing and talking about their experience with their employer, which can end up increasing brand mentions and driving traffic to your website and job pages.
Facebook Groups
Social media is one of the most fertile recruiting grounds for companies of all sizes and in all industries. Particularly useful are the myriad professional and industry Facebook groups, where insiders, employees and those looking for work congregate to discuss current events, issues and build relationships with employers.
Facebook has seen a major demographic change over the last several years as younger users have migrated to newer social media platforms, but the application continues to be a very useful place to find qualified job seekers. Companies can better incorporate Facebook into their online recruitment strategy by joining and following the professional and industry group pages where experienced people regularly lurk and participate.
Conclusion
There are several key ways that SEO practices can improve online recruiting. Whether through more strategic use of keywords on job pages, by using social media to reach out to job seekers or by promoting your company through brand mentions and positive reviews from employees, most businesses’ recruiting efforts could be improved with a few SEO-related tweaks.
