Regardless of if you’re just getting started setting up your company or are now considering building a site for your established business, there are a few things you can do to get the most out of your new platform. You don’t want all the hard work of setting up a site to go to waste, after all. Here are a few tips to get you started and help with making your website a success.
Incorporate eCommerce
Sell products straight from your website by incorporating eCommerce capabilities into it. This is guaranteed to improve sales as new customers from all over the world will be able to
purchase items anytime, anywhere. Forget closing hours, your shop is always open thanks to an eCommerce website. Marketing experts like Xigen can design and build a sleek, functional eCommerce site, boosting sales and improving the practicality of your new platform.
Match your brand identity
Having a good brand identity is important, and it should be reflected similarly throughout your forms of media. From incorporating the logo and its colours onto the site to considering the language you use, your site should attract the attention of your target audience while giving off a sense of what your brand is about. Think about how the likes of Apple, Nike and McDonalds do this; while they’re all very different brands, they are instantly recognisable.
Consider content
Nobody wants to read an entire block of text when trying to buy a product or browse services, but similarly, you need some descriptions on each page. This not only ensures that your customers know exactly what they are buying but helps you rank higher up on Google, thus meaning your site is above competitors. Consider making a blog and utilising SEO practices to get more clicks, as well as product descriptions.
Make sure it’s easy to find
The internet is a great tool for businesses, but this does mean there’s more competition. You don’t want to lose potential customers because they can’t find your website, so make sure the domain name is easy to spell, describes what you do and isn’t too lengthy. You could always buy multiple domains that redirect to the same website to ensure people can find the right one, which is particularly handy if you have a complicated or common company name. The aforementioned SEO practices will help ensure the platform can be found easily on search engines rather than having to skip past many competitors before finding yours.
Ensure it’s mobile-friendly
Many people prefer to shop from their phone and a glitchy interface makes it impossible to do so. You may find yourself losing customers and sales as they head to sites that are more mobile-friendly. In fact, a 2016 study found that more 62% of shoppers make purchases from their cell phones. Make sure your website conforms to mobile layouts and do checks to see how it functions before opening it up for business.
Before launching your website, make sure to do multiple trial runs to iron out any glitches or issues with mobile capabilities. You don’t want customers reporting issues and having a bad experience, especially if it’s the first time visiting the website. By including the above measures, you’re sure to be off to a great start.
