As a result, the labor market in this area has also expanded. Talented SMM specialists, copywriters and CEOs have become even more in demand while new areas and specialties have appeared too.
A solid digital marketing strategy brings a good income without requiring you to invest: you can work literally from anywhere. All you need is your skills and a stable internet connection.
Of course, many students combine work with studies, finding it hard to fully concentrate on the task. Upcoming deadlines, tests, loads of assignments – all this adds to permanent stress and tension. However, there’s a way out: you can always outsource your paper to professional essay writers from EssayPro and be sure that your academic performance will be improved. Thus, you’ll be more focused on job duties. So, what fields are best for you if you are a marketing student?
SEO Specialist
SEO specialists optimize the company's website and promote it, allowing it to take top positions in search results. Thanks to SEO, you can understand which keywords work more efficiently, which site interface users like best, how search traffic is affected by the launch of contextual advertising, etc.
Here is what a SEO specialist does:
- Identifies points of growth and audits the site to identify errors;
- Develops a plan to promote the site;
- Analyzes the competition;
- Conducts analytics based on growth metrics;
- Compiles tasks for SEO texts;
- Deals with link building.
Today, the demand for SEO specialists is increasing and this trend will continue for at least the next couple of years.
Content Marketer
It is crucial for a content marketer not only to create amazing content, but also to distribute it with maximum efficiency. This is essential for any company: it depends on the content marketer how the brand will correspond to the interests and values of the audience.
Here are the responsibilities of a content marketer:
- Following trends;
- Researching the brand's audience and drawing up a content strategy;
- Determining the most effective content promotion channels;
- Creating and distributing content that attracts potential customers (with the help of copywriters, SMM specialists, etc.).
A good content marketer is a person with a vivid imagination and plenty of unique ideas. To draw inspiration, read as much as possible and watch your favorite films - you will surely find something worthwhile in them.
Email Marketer
An email marketer makes sure that the email newsletter is the most effective internet marketing tool possible. The task is to organize such a mailing that can motivate a potential client to go to the company’s website or social networks, buy a product or service, leave a review, etc. In other words, all this has to move the user to the next stage of the sales funnel.
Email marketer tasks include:
- Research of audience and email marketing trends;
- Drawing up a plan for email distribution;
- Collection and segmentation of data for distribution;
- Working on emails themselves together with the designer and copywriter;
- Implementation of mailing automation;
- Analysis of mailing efficiency.
Most employers are ready to use all communication channels to get more customers. Therefore, email marketing doesn’t lose its relevance.
PR Manager
The job of a PR manager includes interacting with the brand's audience and external partners, such as the media, bloggers and influencers. A PR manager is responsible for maintaining a positive image of the company in the eyes of customers. Thus, they organize cooperation and plan publications in media and social networks.
What does a PR manager do?
- Develops a brand’s PR strategy;
- Establishes and maintains communication on behalf of the company with the media and bloggers;
- Works with a brand reputation on the internet.
Perhaps the most difficult thing in the work of a PR manager is to be in the whirlpool of events and keep up with the trends. You need to know what is happening in your company, what your competitors do, what is going on in the industry. All this is necessary to be one step ahead of the rest. The amount of information and deadlines can make any PR manager exhausted. However, all the acquired skills and connections will definitely come in handy when you start your own business. You can also go through a couple of useful programs to broaden your horizons about running your enterprise.
Copywriter
These days, this job is acquiring new directions. There are SEO copywriters, technical copywriters, business copywriters, PR copywriters, etc. It is essential for such specialists not only to write engaging texts, but also to structure information from different sources, do fact-checks, work with keywords and free texts from unnecessary details.
So, a copywriter:
- Writes texts based on the task;
- Develops slogans;
- Checks the sources and authenticity of the facts found;
- Structures the texts, removing needless information.
In fact, you can often find related responsibilities in vacancies. For example, a copywriter of a particular company might work as a proofreader and SMM specialist as well.
Web and UX Designer
Web design is not only about the visual beauty of a site or app. User behavior fully depends on good design – that’s what is key. Will they be comfortable navigating your platform? Will they want to stay on it and purchase your product?
What does a web designer do?
- Understands web design trends and applies them in work;
- Develops a prototype of the future site;
- Works on the site’s design, individual pages and email newsletters;
- Draws layouts of sites or individual pages.
As for the UX designers, they:
- Research user needs;
- Think through the future interface, analyzing and testing it;
- Design the interface of a program, site, or app;
- Draw different elements (i.e. a specific icon before and after mouse click, etc.).
SMM Manager
As a rule, employers want the SMM manager to also deal with targeting. But sometimes the team needs a niche specialist.
SMM manager is responsible for promoting the company on social networks. They have the following duties:
- Creation and development of promotion strategy in social media;
- Drawing up a content plan;
- Planning events that increase user activity, be it giveaways, contests, etc.;
- Preparing content for stories and posts in the feed;
- KPI analysis;
- Target setting if there is no target specialist in the team.
Target Specialist
Target specialists work with advertising only. They don’t deal with the content or audience directly.
Their duties include:
- Analysis of the market, niche, target audience and competitors;
- Creating ads. The specialist can work on visual materials themselves or with a designer;
- Analysis of campaign effectiveness. If necessary, adjustments are made;
- Preparation of reports.
The prospects for this job are quite bright. Basically, such professionals are in demand in digital agencies that provide complex marketing to clients.
Brand Manager
The main goal of a brand manager is to increase the company's recognition in the market and help it maintain a positive reputation. The brand manager is involved in all work processes that affect the company’s image.
Their key responsibilities are:
- Creation of a brand promotion strategy;
- Deep analysis of target audience (its’ needs, problems, clients’ expectations);
- Forming the brand’s image, i.e. values, mission, tone of voice;
- Planning online and offline events for the country’s development, be it publications in the media, special projects, exhibitions, and so on;
- Monitoring brand mentions;
- Analysis of results.
To Wrap It Up
Perhaps the main trend in the field of marketing these days is a fast upgrade of one’s skills and effective work without attachment to a particular place. Employers pay attention to whether a candidate has out-of-the-box thinking, and this can bring great benefits to a company.
As more and more people work from home, the expectations of employers have changed as well. Excellent organization and self-discipline as well as flexibility and stress-resistance are more in-demand than ever.
