Princeton, NJ and Atlanta, GA (July 9, 2002) -Lucas Group, a national
executive search firm headquartered in Atlanta, has signed a unique branding
agreement to promote its executive search and staffing businesses online and
in print with CareerJournal.com and The Wall Street Journal.
The new alliance enables Lucas Group to promote its executive search and
staffing businesses through sponsorship of CareerJournal.com''s HR Center and
Executive Recruiter sections; online job postings within the
CareerJournal.com JobSeek database; print recruitment advertising in The Wall
Street Journal, The Wall Street Journal Europe, and The Asian Wall Street
Journal; direct mail to Journal subscribers; and the ability to post
CareerJournal.com content on its sites, LucasCareers.com and TAOnline.com.
With the new CareerJournal.com partnership, Lucas Group plans to tap into
the popularity of the Internet. Almost 40% of all U.S. job seekers used the
Internet as a resource in their searches last year, and that percentage is
expected to top 50% this year, according to Jupiter Media Metrix.
This is a tremendous opportunity for Lucas Group to communicate the size and
scope of its organization globally through the Dow Jones online and print
products, says Tony Lee, editor in chief and general manager of
CareerJournal.com. The partnership is unique because it encompasses so many
different facets of marketing communication.
The alliance affords us the opportunity to promote our twelve
recruitment divisions, ranging from accounting/finance to engineering, and
attorney search to military transition recruitment, says Alex Baxter,
Marketing Director, Lucas Group. Dow Jones offers us significant print and
online exposure within its national and international network.
About Lucas Group
Lucas Group is one of the nation''s largest non-franchised recruitment firms,
with a reputation for quality and specialized service. Since 1970, Fortune
1000 and emerging companies have turned to their recruitment expertise.
Headquartered in Atlanta, GA with twelve offices across the country, Lucas
Group specializes in recruiting for management, sales, accounting, legal,
technical, marketing, engineering, human resources, military transition and
other specialty positions across several industries.
CareerJournal.com and The Wall Street Journal Form Unique<br>Advertising & Content Alliance with Luc
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