DoubleClick Introduces DART Sales Manager for Ad Sales Management

New DoubleClick Product Allows Publisher Operations and Sales Professionals to Gain Better Control over the Sales Management Process for Increased Revenue Opportunities

DoubleClick Inc., a provider of digital advertising technology and services, today announced the launch of DART Sales Manager, a pre and post sales proposal and finance management solution for publishers in the UK, Spain, Portugal, Italy, Belgium, Scandinavia and the Netherlands. The new solution is completely integrated with the DART for Publishers platform creating an end-to-end set of workflow efficiencies for the very first time.

Companies who will begin leveraging DART Sales Manager in Europe include Semilo, the Dutch interactive advertising sales network and Allerinternet, the Norwegian publisher.

DART Sales Manager has achieved considerable success since its US launch last October where over hundreds of millions of dollars have been transacted through DART Sales Manager for publishers including AOL, Fox News and Media News Group. AOL began using a custom version of DART Sales Manager in September 2005, and has more than six hundred users accessing the system. Commenting on the impact of DART Sales Manager, David Cohen, Executive Vice President and Media Director at Universal McCann Interactive, said, ëSince AOL has switched to DoubleClick we have noticed significant improvements in the speed and accuracy of their inventory management and plan executions.í

DART Sales Manager is designed to strengthen relationships with customers by improving workflow efficiencies and scalability. The tool saves time by reducing the burden of manual data entry and improves the end-to-end visibility and accuracy of the ad sales process.

Semilo, the Dutch Interactive Advertising Sales Network, is one of the first clients to begin using the new sales solution in Europe. ëThe tool, together with its tight integration with both DART for Publishers and MediaVisor, will allow us to spend less time on order preparation, creation and trafficking and enable us to focus on whatís important in our business: client relations and campaign optimisationí, according to Hans Caspers, co-founder and CTO, Semilo.

Speaking about the launch of DART Sales Manager, Jonathan Bellack, Vice President of Publisher Solutions at DoubleClick said, ëTodayís media companies are growing rapidly to meet the soaring demand for online advertising. However, this growth puts pressure on ad operations to standardise sales processes, provide visibility to inventory, and handle reconciliation and revenue reporting. DART Sales Manager is designed to automate the repetitive and error-prone tasks that are required to fulfil a campaign. By streamlining and automating the end-to-end sales and operations process, publishers can stay focused on client satisfaction and identify opportunities for new revenue growth.í

Commenting on the addition of the new tool to DoubleClickís product suite, Nigel Edmund-Jones, Online Ad Publishing Manager, News International noted ëDoubleClickís roadmap for providing an integrated, end-to-end agency/publisher solution is the most complete in the marketplace and offers promises of considerable traffic operation efficiencies. News International, publishers of Times Online and Sun Online, are currently jointly developing with DoubleClick custom processes for integrating our current online and offline advertising systems.íë

For more information on DART Sales Manager, please visit www.doubleclick.co.uk