Employee recognition, reward, and benefits platform, Rippl, tripled its rate of new customer acquisition in the six months following the appointment of Will Roberts as CEO last Spring. This restructure and strategy refresh have also led to a second round of investment from Stonehage Fleming.
Roberts, who previously scaled digital rewards software, Loyalty Bay, and train ticket upgrade platform, Seatfrog, is now focused on supporting organisations looking to engage and reward their deskless or decentralised teams, such as Betfred, DP World and Dyno-Rod. This deskless demographic makes up 80% of the global workforce, and accounts for an estimated 2.7 billion employees, many of whom are neglected by traditional HR tools reliant on corporate email access.
“Most engagement software assumes everyone has a desk, a laptop, and Outlook” says Roberts, new CEO at Rippl. “But the majority of the global workforce doesn't work that way. Rippl was built for the warehouse supervisor checking their phone between shifts, the retail assistant on the shopfloor, the delivery driver who never sees Head Office. That's where our technology is needed, and I’m delighted to lead the brilliant team at Rippl who drive this growth."
By focusing on mobile-app access, Rippl has made it possible for employers to engage and reward staff who are rarely at a desk. This mobile-first approach has been a key factor in attracting customers from competitors and driving a 50% uplift in the sales pipeline since April 2025. This has contributed to the second round of investment from Stonehage Fleming.
Rippl has continued to strengthen existing partnerships with international providers to handle multi-currency rewards and local vouchers for globally dispersed teams. There has also been an 8% increase in company headcount, including Deborah Knight, previously of Doctify and Perkbox, joining Rippl’s leadership team as Head of Customer Success.
Under Roberts’ leadership, the Rippl team is accelerating its growth strategy, building on Rippl’s presence in 39 countries with further expansion planned into regions such as South Africa.
"Will and the team have moved quickly to capitalise on structural shifts in the workplace," says Richard Hill, Head of the Private Markets Advisory Business at Stonehage Fleming. "When customer acquisition triples in six months while expanding to 39 countries and closing some large enterprise deals, that validates both product and execution. The deskless workforce has been underserved for too long."
Roberts concludes: “Rippl is quickly becoming the engagement solution of choice for leaders with majority frontline or dispersed teams. This is not just in the UK, but on a global scale, and we are primed to go much further.”
Find out more about how Rippl can improve your employee reward, benefits, and recognition offering.
