Forty-four percent of advertising and marketing professionals polled said their firms will be increasing staff levels within the next 12 months. Among those adding to their head count, 47 percent said they are hiring during the current quarter and 28 percent said they expect to add staff in the third quarter of 2003. Business development is the specialty in greatest demand.
The survey was developed by The Creative Group, a specialized staffing service providing marketing, advertising, creative and web professionals on a project basis. It was conducted by an independent research firm and includes 250 responses -- 125 from advertising executives with the nation's 1,000 largest advertising agencies and 125 from senior marketing executives with the nation's 1,000 largest companies.
Good News For Job Seekers
Demand for advertising and marketing professionals will accelerate in the coming months, according to a new survey.
