Employer branding is becoming an increasingly important way for businesses to stand out among candidates. However, there’s a myth that an effective employer branding strategy solely relies on business owners and recruiters rather than the whole team. In this article, we’ve discussed how companies can engage the entire team to help showcase a company’s unique benefits.
Incentivize Participation with Prizes
Before we get started with our tips, we should address a common conundrum that businesses face in getting their staff to get involved with branding in the first place. One of the best ways is to provide tangible benefits for engaged staff, whether it be through raffles, prizes, or other perks. Businesses can draw inspiration from the payout mechanisms of slots online with jackpots to create a progressive jackpot prize pool that accumulates over time. Like games such as the Jackpot King series, the top prize could be drawn at random to reward a lucky participating employee.
Offering a rolling-over prize pot as an incentive could help to build excitement and encourage continued engagement with the branding task. Other rewards could see a top-performing employee win a rostered day off, a dining package, a bonus, or simple public recognition. This process will further reinforce the employer branding message the company wants to send.
Employer Branding Explained
Employer branding is a strategy that highlights a company's reputation as a satisfying place to work in an effort to recruit and retain desirable talent. The process involves highlighting the company’s values, workplace culture, and future vision and communicating it to an external talent pool. This is especially important in competitive sectors.
The strategy implies a growing trend that suggests that a company is privileged to hold the talent it does, rather than the talent privileged for being employed by the company. Common desirable qualities of a company to highlight include diversity, extra-curricular activities, perks, opportunities for growth, and work-life balance.
How to Engage a Team to Help the Branding Strategy
If employees are genuinely proud of their workplace, then they will have a vested interest in maintaining the company culture. By asking them to engage with the branding process, it communicates that they have an impact on the recruitment of future co-workers. One of the best ways to do this is through employee-generated content.
This can include text posts, videos, or audio that can be distributed externally for marketing processes. One of the best platforms for sharing this information is LinkedIn, which is held in high esteem by many professionals for its transparent insights into employee’s values and the company’s achievements.
The biggest benefit of organic employee-generated content is that it reads more authentic than traditional advertising. Often, companies voted as the best places to work will offer perks such as yoga, weekly social outings, or self-development stipends. By having employees showcase these perks, candidates can verify that promises on job advertisements are legitimate.
What is key is that businesses don’t take too much control over how employees respond to content briefs. Authenticity is key here, and job-seekers will be able to tell instinctually if content feels contrived or forced. By engaging employees in the employer branding process, businesses are not only taking the full burden off recruiters, but they are reinforcing trust in their team to improve candidate pools.
