InsightExpress: Americans say no to online magazines

Most Americans prefer traditional magazines to online ones, according to a new study conducted by InsightExpress.

The study indicates that 32 percent of Internet users in America don''t read magazines online because they consider them more inconvenient than traditional magazines.

Around 54 percent of Americans dislike the banner ads, pop-ups, and ''general distractions'' usually associated with online magazines, while 47 percent cite the cost as a deterrent to reading online.

Nearly a quarter of survey respondents claimed that eyestrain was another reason why they disliked online magazines.

Only 22 percent of respondents said that they preferred to read online magazines than print magazines, while 73 percent said they would not forego paper magazines for online versions, even if the online version were half the price.

While 63 percent of survey respondents pay subscriptions for traditional magazines, around 80 percent of respondents surveyed by Insight Express expect online magazines to be free.

Yet, while 59 percent of Americans believe that online publications provide more timely content than their offline counterparts, only 22 percent believe they offer higher quality content than print magazines.