With 82% of European HR managers using five or more advertising media to attract new recruits, interactive television is now becoming a key channel for corporate recruiters from the UK and beyond.
Job Partners, www.jobpartners.com, the global HR software company, has struck a deal with The Job Channel, www.jobchannel.tv. The deal will enable Job Partnersí customers using ActiveRecruiter, a collaborative recruitment platform that automates and structures the entire recruitment process, to automatically advertise their jobs on all interactive television platforms - reaching a potential audience of 15.5 million digital tv viewers.
The Job Channel operates across all the iTV platforms - Skyís Open, ntl, Telewest, ITV Digital, Bush TV, Freeserve TV and Yes TV. It is also accessible via the web (www.jobchannel.tv), wap (wap.jobchannel.tv) and I-plus outdoor kiosks
Julian Kulkarni, co-founder of Job Partners commented: ìMany organisations have adopted the ActiveRecuiter collaborative platform to streamline their recruitment process. We know that many HR managers use over 5 different types of media to advertise their positions such as print, recruitment agencies, job fairs, Internet portals and job boards. In short, this deal means that our clients can use a powerful additional medium, iTV, reaching a huge audience and using no extra resource to do so.î
Job Channel joins with Job Partners - 09/2001
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