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Stuart Gentle Publisher at Onrec

Jobilla launches AI-powered recruitment tools to help companies recruit in any language, anywhere in the world

Jobilla’s new AI-driven localization and campaign management tools help create tailored recruitment campaigns in target candidates’ native language without manual translations, as well as significantly reduce the time it takes to recruit new talent. The company also raised €6M of additional funding for international expansion and development of its AI-driven platform – currently, Jobilla runs annually over 8,000 recruitment campaigns in over 50 countries.

Jobilla, a European leader in digital recruitment technology, has just launched a new set of AI-powered recruitment tools. The platform will reduce campaign setup and running time by at least half by automating time-consuming tasks like ads, landing page content and email drafts, and even more importantly, the processes where candidates are screened to find the right profile for a vacant position. The rigorously tested localization function produces native-level content in most languages to attract talent in markets where companies don’t yet have a strong foothold.

In addition to launching its new AI-powered recruitment tools, Jobilla has just secured additional funding to continue its international expansion. The company has raised €6M funding from Juuri Partners, Trind VC, Business Finland, business angels, and Matti Vikkula, who joins Jobilla as the Chair of Board. Vikkula has an extensive career in multiple management positions, including PwC, and he is currently the CEO of Biokraft International AB. The funds will be used to improve the AI-driven platform and increase Jobilla’s market position in Europe.

Recruitment is a time- and cost-consuming process for companies and includes a high amount of risk. By minimizing the number of administrative tasks and native content creation companies need to do, Jobilla frees up recruiters’ and HR representatives’ time to focus on comparing candidates and finding the best person for the job. At the same time, Jobilla’s AI-driven tools also help track progress, give candidate summaries, and provide data throughout the hiring process, giving recruiters the confidence they need to make hiring decisions.

“AI will not solve every challenge a recruiter or HR department has, but as a tool, it can significantly reduce time and costs spent on just managing a hiring campaign. With our new tools, we remove many unnecessarily tedious tasks from hiring processes to let people focus on finding the best person for the job in a pool of already strong candidates,” said Henri Nordström, CEO of Jobilla.

A large barrier to talent acquisition is getting suitable talent to apply for open positions. Jobilla’s own data shows that many strong candidates have a high bar for applying to new positions when they are already employed elsewhere. According to a working-life study by Sitra, over half of the candidates are not actively looking for a new job but are open to having conversations.

To further enhance engagement, Jobilla’s screening process is largely based on questionnaires designed to let candidates know if they are a good fit for the role rather than urging them to apply directly. With the new AI tools available, these questions and targeted ads can also be tailored to each candidate’s preferred language and market.

“At Jobilla, we use data to make more impactful and engaging recruitment campaigns. We know that people respond much better to content in their native language than generic English copy. But, for many companies, hiring in a new country is extremely costly because they have to hire help to create campaigns that match the expectations of local candidates. We make social media campaigns that are optimized to generate more and better candidates than any other solution in the market. We are automating the entire prosess and this impacts directly how cost effectively our customers can solve their recuitment challenges. Now, we can do that in basically any language as well!” Nordström continues.

Jobilla runs more than 8,000 recruitment campaigns yearly in more than 50 countries. In 2022, Jobilla was named the best recruiting marketing platform by G2.