JWT Specialized Communications Develops New Tracking Formula for Organic SEO

JWT Specialized Communications, one of the marketing communications companies, has developed a new proprietary formula to better track the success of organic Search Engine Optimization [SEO] campaigns.



Search Engine Optimization is a marketing strategy that increases a siteís ability to be found on Internet search engines and directories. The right search engine strategy can effectively impact online traffic levels, generate qualified leads, and support a companyís overall branding and online marketing initiatives. The use of http://www.jwtsc-seo.com/articles/calculating-cpc-cpm-for-search.php [this web analytics formula] proves that SEO can be very competitive with Pay-Per-Click [PPC] advertising and much more affordable than more traditional online marketing methods.

Available at no charge, the formula helps estimate the value of organic search using industry standard metrics such as Cost Per Mil [CPM] and Cost Per Click [CPC], which then allow marketers to estimate the Return on Investment [ROI] of organic search campaigns. Although these are metrics that can be determined through the use of a high powered analytics suite, the JWT Specialized Communicationsí solution requires no additional hardware and can be put to use without the need for any programming or IT resources. In addition, unlike analytics packages, this new formula can predict the value of SEO keywords before they are implemented.

By taking into account an advertiserís ranking on the major search engines, down to the level of page and position, as well as the market share of the search engines a site is ranked on and the estimated searches per month of the optimized key words, this formula can gather an estimate of the impressions per month a site is getting on search engines in terms of the quantity of people who view the listing.

Both a http://www.jwtsc-seo.com/articles/calculating-cpc-cpm-for-search.php [summary] and http://www.jwtsc-seo.com/articles/cpc-cpm-for-search-full.php [full dissertation] of the formula are available at http://www.jwtsc-seo.com/ [www.jwtsc-seo.com], along with more information on related services.

JWT Specialized Communications provides strategic approaches to talent acquisition and management and other specialty marketing categories, as well as general interactive marketing services. The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.