Midland firm Launches New Recruitment Model for Europe

A West Midlands business has launched FASTtrack, the first recruitment offer of its kind in Europe, to give a spring boost to companies.

Saffron Limited, which specialises in sales recruitment within business-to-business markets, is offering companies a unique springboard, to snap up sales staff at reduced fees with the guarantee of arranging three meetings with potential new customers.

ìFASTtrack combines sales recruitment with a business development campaign. We believe this represents a first anywhere in the UKî according to Saffronís director, John Fedden.

Fedden continued ìIt will offer a welcome head start for sales managers, by providing a way for new salespeople to rapidly generate quick revenue. This, combined with our low introductory offer, means that we are taking much of the risk and cost out of the recruitment process.î

Qualified sales appointments will be generated by Saffronís business development arm, Sales Factory.

From its headquarters based at a 300-year-old historic warehouse in rural Worcestershire, the plan is to initially roll FASTtrack out nationally and then address the needs of European companies from the latter part of this year.

For the first time, FASTtrack allows businesses to get a quick return on the large investment required to recruit new sales people by providing these new recruits with their first few sales on a plate.

Through Sales Factory, Saffron is already generating sales-ready appointments for small, medium sized and international companies, using senior marketing specialists. Many companies throughout the UK have already grown to trust the Sales Factory brand.

According to Peter Kibble, International Sales Manager at ARTiSAN Software We have been working with Sales Factory for over a year and would recommend their business development services to any business-to-business company. We regularly review Sales Factory's performance and they keep on delivering.

Fedden concluded: ìMany companies just need the right support to meet the challenge of increasing sales. With FASTtrack they can now grow their businesses cost effectively, rapidly and with reduced risk.î

The Saffron team can be reached at 44 (0)1299 666 220 / 219 / 218 or email contact@saffronconsulting.co.uk and further information on FASTtrack can be found at: