Monster awards advertising business to Deutsch

Monster Awards Advertising Business To Deutsch

Monster(R) today named Deutsch its advertising agency of record. The U.S. advertising budget, a large portion of Monster''s $115 million global marketing budget, will include print, TV, radio, and online advertising.

Deutsch is a world-class agency poised to capture the true essence of the Monster brand. We are excited to work with such a high calibre organization that has helped advance the business initiatives of its clients through integrated marketing approaches, said Jeff Taylor, Founder and Chief Monster. As the market continues to change, we look forward to the continued evolution of Monster as a leading consumer brand that speaks to all job seekers across all industries.

The Monster culture and entrepreneurial spirit is simpatico with Deutsch. We''re incredibly excited about the opportunity to work in an integrated fashion and with such a dynamic team. We are thrilled to be part of their future and are looking forward to helping them build to mega-brand status, said Donny Deutsch, Chairman and CEO of Deutsch Inc.

Deutsch Inc. logs an estimated $2.4 billion in capitalized billings and is a full-service integrated marketing and communications company. Part of the Interpublic Group of Companies (IPG), Deutsch works with blue-chip clients including Mitsubishi Motors of North America, DIRECTV, Coors, Revlon, Snapple, Novartis, Bank of America, MCI and Tommy Hilfiger. Deutsch offers clients an array of services including advertising, direct marketing (directDeutsch), Interactive (iDeutsch), design (designDeutsch) and public relations, promotions, and events (Deutsch PR Promo Plus).