Monster.co.uk today launches a national advertising campaign which will span radio, outdoor, digital and social. With a multi-million campaign investment, this marks Monster’s most significant marketing investment in several years and unveils an exciting creative that sets out a new vision for the brand. Monster worked with McGarry Bowen on the concept and the output.
The fun creative introduces a new bold Monster character to jobseekers that is striking and instantly recognisable. Through a variety of different advertising methods, from radio scripts to outdoor advertising, the Monster is seen going to great lengths to support jobseekers in securing the role that is right for them, highlighting the passion and determination the brand has to equip people with the confidence and means to find the job they deserve.
Introducing outdoor advertising
Marking the start of the campaign will be the appearance of numerous outdoor digital screens across the UK, including the coveted IMAX space at Waterloo which boasts the largest advertising canvas in Europe. All the outdoor advertising has been carefully targeted to commuter hours in impactful hub areas, including key locations in the centres of London, Birmingham, Newcastle, Edinburgh and Manchester.
The outdoor digital will be supported by high impact outdoor advertising, with 48 sheets appearing across London and Edinburgh, five bus wraps though central London routes and 400 buses featuring t-sides for two weeks during the height of the campaign.
Building on previous success with radio, digital and social
Monster will be continuing their focus on radio, building on the previous activity and formats that proved so successful, with an added focus on reaching the millennial audience. The adverts will appear on high profile radio networks such as Capital Brand, Kiss Network and Bauer City Network, as well as 11 key regional stations. Monster will also have the coveted Newslink solus spots for the duration of the campaign, the largest national broadcast opportunity outside of TV with 263 stations across the UK.
30 and 5 second video animations and digital display creative that bring the campaign to life will run on YouTube (bumper and TrueView ads) and across the Google Display Network, as well as promoted videos and posts on Facebook, Twitter, Instagram, Spotify and Snapchat.
Sinead Bunting, European Director of Consumer Marketing at Monster said: “At Monster we are really passionate about helping connect people, and businesses, with the opportunities and talent they truly deserve, and the substantial investment in our new campaign reflects this. Our aim is to encourage everyone, wherever they are on their career journey, to gain the confidence to find better through discovering and applying for the jobs that they’ve always wanted, highlighting that Monster will be there to support and encourage them every step of the way.
We’re also really excited to introduce ‘Monster’ our job seeker and employer champion which we’ve had lots of fun creating and look forward to engaging more with jobseekers moving forwards. Watch this space!”
Andrew Warner, Vice President of Marketing at Monster said: “We’re really proud of our new campaign, and are excited to see how it will inspire jobseekers to go out and get the job they deserve, something we strongly believe in. Our new ‘Monster’ embodies this, and through the bold creative we demonstrate how Monster is fully committed and motivated to taking employees to the right jobs and introducing businesses to their ideal candidate.”
