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Stuart Gentle Publisher at Onrec

New recruitment advertising agency

www.giraffeads.com

Kim Jones, Maria Manzo and Jim Shannon, all formerly of BSA International, are delighted to announce the immediate opening of a new recruitment advertising agency, Giraffe Limited.

The three, who have worked together as a team for over four years, all have substantial shareholdings in the new organisation, which has been set up as a key element of a confederation of companies, which is unique in the industry.

In the 8 years since we started BSA, we had a fantastic client retention record ñ probably the best in the industry ñ largely due to Mariaís service ethic and a concentration on what we think is really vital to clients ñ speed, accuracy, continuity and results. We deliberately kept a very low profile and just got on with building really long-term client relationships ñ for example, the first client we ever won was still with us when we left, said Kim.
ìWeíre going to stay low profile ñ we prefer it ñ but, as well as keeping and improving on all the things that worked so well before, weíve now got some pretty powerful extra strings to our bow. Weíre linked with a major media buying group, for example, which should give us a pricing edge, as well as a marketing communications company who offer everything from strategy to PR to cinema, video and TV production. Thereís an internet company, in-house postproduction, design and branding, a recruitment web programming specialist, a print production expert, with his own printing company. Weíre also very close partners indeed with recruitment consultancies in two absolutely key industries ñ with more to follow ñ and are actively seeking international alliances. This list goes on, so I wonítî, Kim commented.

Chris Still has been appointed Non Executive Chairman of the company. Chrisí background includes running a fully listed marketing group, a top ten international product agency as well as building and managing Still, Price Court Twivy DíSouza ñ perhaps the product agency of the late 1980ís. His presence will add commercial, strategic and advertising expertise while David Craig, of Fox Productions and also formerly of BSA, an expert in online recruitment marketing, is another new appointment ñ with more to follow.