New recruitment solution to identify and engage leaders of tomorrow

Reed Managed Services and Daemon Group today announced the launch of GRADdirect - an end-to-end, graduate recruitment solution which will tackle issues around attracting Generation Y talent to UK job roles.

According to Mark Millner, Head of Graduate Recruitment at GRADdirect, capturing the attention of strong graduate candidates is globally acknowledged as a difficult area and one in which many companies struggle.

ìThe UK graduate recruitment market is competitive and our clients are telling us it is hard to stand out from the crowd and attract sought-after graduate talent,î said Milner. ìA Reed survey found that 93% of candidates who have bad recruitment experiences will tell others[1], so it is imperative to manage the recruitment process professionally and effectively. GRADdirect provides a real opportunity to promote the employer brand and secure the graduates you want working for you.î

Working in partnership, the two companies have combined Reedís half century of staffing expertise and resources with Daemonís award-winning brand and marketing experience[2] to offer a range of services that can be utilised as a complete outsourced solution or accessed as individual, modular packages.

ìIt was clear that businesses often do not have the in-house resources required to give graduate recruitment the time and expertise it needs. Our response was to design a tailored service through which companies can access a fully outsourced graduate recruitment solution or tap into service packages for the areas in which they want assistance.î

GRADdirect services range from preparation and planning, to the production of marketing tools and total outsourced management of the candidate and recruitment process:

- Research and analysis
- Strategy formulation and process design
- Brand audits and workshopping
- Graphic design, print, interactive and web
- Public relations, including copy writing and event / exhibition organisation
- Media buying and planning
- Response management and candidate selection
- Assessment design and delivery
- Ongoing graduate coaching and training

Having worked with high-profile clients such as Johnson & Johnson, Hachette Livre, BOC, Sainsburyís and Clarks, the GRADdirect partnership leverages Reed and Daemonís strong market understanding, substantial graduate recruitment experience, cutting edge technology and channel neutrality.

ìThis is a unique market proposition bringing together two specialist companies through one service offering,î commented Michelle Roberts-Clark, Managing Director, Daemon Group UK.

ìTackling graduate recruitment with an integrated approach is a targeted and ultimately more successful way of identifying and attracting future business leaders. It creates brand synergy with internal and external communication strategies, and is a far more cost-effective, simplified way of managing this important field of recruitment,î she concluded.