New research from Boostworks, a leading provider of employee reward, recognition, and benefits solutions, has revealed that Generation Z workers are facing significant financial strain, and they are increasingly turning to their employers for practical support.
The nationally representative survey of over one thousand 18–28-year-olds found that nearly half (44%) of Gen Z employees say financial worries distract them at work, while 19% admit they worry constantly and struggle to concentrate. Nearly 11% report having missed work altogether due to financial stress.
The data highlights a worrying picture of financial fragility among the UK's youngest employees:
- Less than half (45%) feel fairly compensated amid the rising cost of living.
- Just one in three (32%) have £1,000 or more in emergency savings.
- 55% are considering a side hustle or second job, with 19% already working on one.
Clear calls for practical employer support
While financial strain is widespread, Gen Z is also clear about what would help. Almost 60% already rely on workplace vouchers or rewards to assist with day-to-day costs, and two thirds (74%) would welcome access to employer-provided financial education and planning.
When asked what types of support would help them feel more financially secure, over half (55%) said they preferred either shopping discounts or cashback or reward points redeemable for vouchers or products. In addition, 35% said they would welcome employer contributions to savings or investment accounts, and perhaps unsurprisingly, 50% still place high value on performance-based bonuses.
Pressure to be present without any incentive
The research also suggests that many Gen Z workers feel pressured to attend the office despite limited incentives. A quarter (25%) feel compelled to come in ‘unnecessarily’, while 34% believe they are not adequately rewarded for doing so. Additionally, nearly a third (28%) reported that they had been offered new perks or benefits to support their return to the office, however 12% said they weren’t appealing. When asked what would encourage them to come into the office more often, the most popular responses were free food and bonuses (47%), followed by additional holidays (45%), flexible office hours (37%), and commuting allowances (35%).
A roadmap for employers
“This research paints a stark picture of the financial pressures facing Gen Z as they enter the world of work, but it also gives employers a roadmap,” said Jo Werker, CEO at Boostworks. “Yes, this generation is facing real economic strain, but they are also clear about what would help: practical financial support, flexibility, and fair recognition.
“With an estimated 400,000 GCSE and 300,000 A-level students expected to transition into work or training this summer, employers have a real opportunity to engage the next intake by providing tangible support that makes a genuine difference to their economic stability.”
