- Exclusive new data from Behavioural Risk Intelligence reveals that top team vulnerabilities can lead to 40% product obsolescence within five years
- BRI’s data finds that top team behaviour under stress contributes to 75% of critical system errors
- First-of-its-kind psychometric tool, The Behavioural Risk Index®️ ( BRI) launches to establish and measure causal relationships between behavioural traits, top team dynamics, and critical organisational outcomes
- Behavioural Risk Index®️ isolates 15 underlying vulnerabilities, common personality traits and cognitive biases that form the breeding ground for risk within a leadership team
Behavioural Risk Index® (BRI) is an unparalleled new psychometric tool for corporate organisations and consultancy practitioners to improve business performance and mitigate risk. A fusion of behavioural psychology and advanced data science, BRI transforms hidden behavioural risks within top teams into sources of strength.
Developed by Behavioural Risk Intelligence, a specialist behavioural risk consultancy, Behavioural Risk Index® is a groundbreaking development in the advancement of organisational risk. Its unique methodology is gleaned from 40+ years of exclusive behavioural (causal) data, peer-reviewed research, and FTSE-100 and Fortune 500 benchmarks
Diagnosing the root cause of organisational failure
BRI helps boards and executive teams quantify the behavioural vulnerabilities that drive strategic failure, culture drift, and governance breakdowns. It establishes and measures causal relationships between specific behavioural traits, top team dynamics, and critical organisational outcomes.
BRI’s data has revealed that organisations whose top teams exhibit vulnerabilities linked to ineffective decision making are 40% more prone to product obsolescence within five years. It also reveals that only 15% of strategic change initiatives are fully implemented on time and within budget, and that top team’s behaviour under stress contributes to 75% of critical system errors. Furthermore, organisations whose top teams exhibit a collective behavioural profile susceptible to threat rigidity are 3.5 times more likely to delay critical strategic adaptations in the face of a threat.
Simon Keslake, founder of Behavioural Risk Index® said: “The greatest risk to an organisation's resilience often lies not in external threats, but within the executive suite itself.
“Behavioural Risk Index ® is unique in that it shifts the focus from symptoms to the root cause, the predictable behavioural vulnerabilities within top leadership teams.
“Rooted in the interdisciplinary science of behavioural economics and powered by four decades of exclusive, causal data, we have meticulously mapped the predictive pathways and causal factors with a direct and measurable link to strategic failure.”
Behavioural Risk Index® measures a top team's collective personality. It is based on the principle that a team's characteristic patterns of thoughts, feelings, and behaviours are stable over time and across situations, and are a key predictor of organisational risk. BRI is not about individual failings; it is about the team as a whole.
BRI’s research has isolated 15 underlying vulnerabilities, common personality traits and cognitive biases that form the breeding ground for risk within an executive team. These vulnerabilities, often subtle and pervasive, are the antecedents to a defined range of 13 organisational failure points. Advanced Structural Equation Modelling (SEM) then establishes a causal architecture, proving, for example, how a collective tendency toward impracticality can lead directly to execution and delivery failure under stress, or how a predisposition for expedient behaviour leads to unauthorised activity.
The BRI model can help organisations to:
- Proactively spot behavioural risks before they escalate
- Strengthen decision-making at the highest-level
- Boost team performance and collaboration
- Develop talent with precision
- Secure long-term competitive advantage
At its core, BRI establishes and measures causal relationships between specific behavioural traits, team dynamics, and critical organisational outcomes.
Behavioural Risk Index Certification Programme for Consultants
To extend its impact, BRI has launched the Behavioural Risk Index Certification Programme for industry consultants. The 2-day programme equips and empowers consultants and practitioners in HR, Organisational Development, Strategy and M&A and Risk and Compliance sectors with the tools to apply this new intelligence in practice.
Backed by scientific validation, the BRI model provides a proven framework for identifying and addressing precise behavioural vulnerabilities within organisations. By integrating this cutting-edge approach, consultants and practitioners can transform their practice into a strategic, indispensable partner for clients, gaining a distinctive, in-demand skill set at the forefront of behavioural risk management.
Simon Keslake concludes: “For business leaders, the question is not if the next crisis will hit, but whether their top team is psychologically prepared to navigate it. For consultants, a new form of intelligence is required, one that moves beyond identifying what a risk is, to understanding why it might manifest and prevent failure, protect the business and improve top team performance.”
“By embracing a more holistic understanding of risk, one that includes the human dimension, organisations and consultants will be capable of anticipating and adapting to complex challenges by addressing the root behavioural causes of failure.”
