Online recruitment sector leads the way<br>in online accountability for advertisers

NORAS produced by Enhance Media and provides recruitment advertisers comparative user data across the key sites in the online recruitment sector.

This year has seen an increase in the number of sites participating in the survey. At least 20 sites will participate in NORAS 2004, up on last year’s 11 sites including:

Fish4Jobs
jobs.telegraph.co.uk
London Jobs
Secs in the City
Total Jobs
Workthing

Media owners can use NORAS to demonstrate the effectiveness and accountability of their sites and promote the internet as a successful recruitment advertising channel.

This insight will also benefit recruitment advertisers significantly as it enables them to directly compare the audiences of online recruitment sites and choose the most appropriate sites for their vacancies that will maximise the return on their recruitment advertising spend.

NORAS 2004 will take place from September to November 2003 with results available in January 2004. Each participant will receive a detailed demographic profile of their users, this data will be collected using RedSheriff’s pop-up technology and ABC ELECTRONIC certification verifying page impressions and unique user figures.



Tim Elkington, Managing Director of Enhance Media commented, The industry’s support for this study and the fact that there are even more sites participating in this wave of NORAS shows the industry’s real need to provide recruitment advertisers with reliable and independent data in order to assist with advertising decisions. The online recruitment sector needs to provide advertisers with this kind of data if we are to continue to encourage advertisers to spend more of their recruitment budgets online. I believe this research tool will become the standard research tool for the online recruitment sector and would encourage any other sites in the sector who want to be considered by advertisers to join the study.

Richard Foan, Managing Director of ABC ELECTRONIC commented, It’s great that the leading players in the online recruitment sector are demonstrating professionalism by realising the true value that independent and comparable data delivers to the industry.

Danny Meadows-Klue, Chief Executive of IAB commented, Getting clear audience data is key in any media, but online offers the potential for a much deeper awareness of how people behave and what they do. Combining demographic audience data with this type of site centric data creates a powerful approach and gives marketers even greater confidence in the efficiency of their media buying.

www.abce.org.uk