Pension Potential, part of the Punter Southall Group, has been awarded the prestigious Paul Bradshaw Innovation Award 2025 at the Boring Money Awards[i]. This commends Pension Potential’s pioneering hybrid solution, combining cutting-edge technology with expert financial advice to empower consumers to make informed retirement planning decisions.
Now in its eighth year, the Boring Money Best Buy Awards recognise the UK’s leading investment providers for DIY investors. The Paul Bradshaw Innovation Award honours innovations in wealth, investment, and pensions that improve consumer lives.
Judges assess submissions across factors like technology, product functionality, pricing, and customer engagement. Pension Potential stands out for bridging the advice gap with its intuitive digital tools, such as the ‘Lifestyle Explorer’ and annuity search, combined with personalised advice from FCA-regulated advisers.
With over 13.6 million people at risk of not saving enough for retirement[ii], the need for accessible, reliable advice has never been more urgent. Pension Potential’s approach addresses this challenge, offering a seamless, user-friendly platform that helps savers take control of their financial futures.
One of the judges on the panel, Holly Mackay, CEO of Boring Money, explains why Pension Potential stood out as the award winner: “Punter Southall takes something which is absurdly complicated and makes it accessible for normal people, who could go onto this site and read the detail but not get bogged down. I felt I would read this and learn something – the level was right.”
Steve Butler, Managing Director of Pension Potential, said: "We’re honoured to be recognised for our innovation. Our goal is to make retirement planning simple and accessible, combining technology and expert guidance to help people take control of their financial future. Small changes today can make a big difference tomorrow, and we’re proud to support savers in achieving a more secure retirement."
Boring Money[iii] was set up to help consumers make better choices with their savings, investments, and pensions. Last year they had over 1 million visitors on their site, learning, reading and using the comparison tables.
For more information visit: www.pensionpotential.co.uk.
[i] https://www.boringmoneybusiness.co.uk/
[ii] https://committees.parliament.uk/writtenevidence/43651/pdf/
[iii] https://www.boringmoneybusiness.co.uk/about-us-and-contact/
