Their campaign tagline set to shock, cut through the crowded digital space and grab the attention and imagination of a younger digital audience. However, as the campaign progresses the method in their madness is becoming more apparent. Utilising the Unicorn, Scotland’s national animal, as the lynchpin of their new campaign with stories of bravery, uniqueness and exceptionalism acts as powerful motivation for Scottish job seekers to take the leap and find a better job.
The new adverts have already ranked up over one million views on social media in just three weeks, across Facebook, YouTube, Instagram, Twitter and Snapchat with over 350,000 views on Twitter alone.
Wendy Pauley, s1 Marketing Director said: “Traffic to our site increased almost 30% week on week as we really start to see the campaign build momentum, resulting in Wednesday being our best day in nearly two years.”
“Our ad has been designed to appeal to a younger audience, and that’s exactly what it’s doing, with an increase of 25% in 18-24 year olds visiting our site since the campaign launched. The ad has raised a few eyebrows, but has more people than ever talking about s1jobs.com.”
With unemployment rates at their lowest levels in over 25 years (down to 3.8% according to The Office for National Statistics), s1jobs is in a unique position as part of Scotland’s largest multi-channel media owner, Newsquest, to offer employers access to a combined digital and print audience of six million potential job seekers every month.
View the ad here: www.s1jobs.com/s1jobsgivesyouthehorn
Find out about Scotland’s national animal, the Unicorn
s1jobs has over 6,000 jobs across Scotland live on their site, including over 1,700 part-time vacancies: www.s1jobs.com.
