Rob Quish will become CEO of JWT Specialized Communications, effective immediately

Bob Jeffrey, chairman and CEO of JWT Worldwide, the largest advertising agency in the U.S. and fourth largest in the world, today announced that Rob Quish, 44, will become CEO of JWT Specialized Communications, effective immediately. Tim Gibbon, the current CEO, will become non-executive chairman of JWT Specialized Communications. Quish continues in his role as JWT’s region president, managing its offices in Atlanta, Chicago, San Francisco, and Toronto; he joined JWT in 2005 as chief talent officer.

JWT Specialized Communications is a 50-year-old agency that includes a major recruitment marketing and employee communications agency (JWT Employment Communications), a boomer marketing agency (JWT Boom) and an enrollment marketing specialty (JWT Education). The company, which operates in over 20 markets, has clients in the U.K., Europe, Asia and North America.

Rob’s international experience and commitment to creativity and digitivity will bring a fresh perspective to developing these businesses, as we invest in growing our specialized capabilities in new and emerging areas that are important to our clients, commented Jeffrey. Tim did a marvelous job of creating a market leading business, especially in Recruitment and Employer Branding, and we will continue on his legacy. We wish him the very best.

Helping clients drive their branding efforts to their own employees, prospective employees and niche audiences is a crucial extension of their overall marketing efforts and we have a killer capability in place, said Quish. All of our specialized services require deep expertise of industry specialists and we have a remarkable bench of very impressive people across rapidly growing industries like healthcare, financial services, technology and retail. With deep digital capabilities, the business is well positioned for growth.