Steering the change in driver recruitment

54 percent of the UK public think that lorry drivers are the unsung heroes of the community according to a recent survey by Clearstone, the UK's leading LGV driver training and recruitment company. However recruiting new candidates into the industry is proving hard. With increasing amounts of haulage being put on the roads, the importance of the role is at a premium. The industry has a relatively poor image across the media, and a mixed public perception that is impacting employment.

The lorry driver is a key figure in our lives, from delivering bread to your supermarket, to transporting hi-tech equipment to businesses, the lorry driver doesn't just take goods from one destination to another, they unite communities and link remote areas with the rest of the country. Lorry drivers are not just HGV drivers, but also the small and medium size van drivers making local deliveries. The arrival of the Supertruck on UK roads is imminent, and the skill to drive these machines is even greater. The public have already begun to acknowledge, what a fantastic job lorry drivers do for the country, and just how pivotal a role in our society it has now become. Its time the industry was no longer viewed as the end of the road, but as an important skilled profession.