Unilever and Blue Group International

Two very different companies were yesterday celebrating adopting new approaches to recruitment web site design. Giant corporate Unilever Ventures has just released a new web site that includes innovative personalised content and successful recruitment agency Blue Group International have chosen to adopt a new and revolutionary recruitment web site product.

Both approaches are the brainchild of 4mat.com, the supplier of web sites to the recruitment industry and both sites have been developed with a keen eye to the future as well as immediate needs.

The Unilever Ventures site is aimed at enabling people to submit business plans to Unilever Ventures for consideration and a key motivator is to ensure existing staff feel Unilever is able to support their entrepreneurial drive within the organisation. To this end the new web site detects the computer location of the visitor and offers specific and different content to Unilever employees. Jan Harley of Unilever commented ìThe ability to focus specific content at our own staff from the same web site as we use for the public gives us exactly what we want without having to spend twice to build two sites and then twice again to support them.î

Similarly Blue Group Internationalís choice of 4matís new dotVacancy solution will enable them to conduct first interviews and information gathering on-line saving valuable consultant time. Christopher Hume, Managing Director of Blue Group International stated ìThe ability for us to gather extra specific information from candidates without the usual lengthy manual processes shows our commitment to making the whole process smoother for candidates and was a major factor in our choice of 4mat and the dotVacancy product.î

4mat Managing Director Giles Guest was delighted with the two new projects: ìOur ability to deliver new and innovative business solutions to time and budget in the current market is a key factor in our success and continues to motivate us internally and with clients. ì
www.4mat.com