This means being able to get to grips with the needs and desires of your users, and being able to rapidly iterate through potential solutions, and to shape the feature according to feedback and data.
The speed with which you can do all of this tends to contribute to the success – or failure – of your business.
What is speed-to-feature?
Speed-to-feature is a quite specific way to conceptualise development velocity – which is the speed at which a team of software developers actually produces valuable code. Speed-to-feature isn’t just about building quickly, however. It’s about quickly getting from the initial idea to the final product. This means being able to communicate properly, and to avoid having to type out monotonous boilerplate code. After all, the time that you spend with this kind of work is time that isn’t being spent actually improving the product.
Agile development
One popular way of delivering all of this is to develop an ‘Agile’ framework. These take inspiration from the Agile Manifesto, and all of the principles outlined in it. The most important of these principles is that development should be early and continuous. It’s better to quickly provide a bare-bones product, and to continually refine it based on user feedback, than it is to spend a long time developing something that might not align with user expectations and priorities.
User retention
The more quickly the updates come, the easier it becomes to keep users engaged. The next release might be something that users look forward to, which can help to spark a conversation. In other words, users might not just be more easily retained, but also more willing to submit the feedback that your business needs.
In highly competitive sectors, like iGaming, this feedback might be what sets you apart from other businesses.
Real-world applications
If you want a fantastic real-life example of how these principles can contribute to a compelling product, then you might look at the casino at MrQ. This platform is constantly rolling out not just new games and features, but also changes to the user experience more broadly.
The result? A thriving gaming community.
