Workthing Delivers Quality Applicants Using messageREACH

Showing how a managed, high-capacity messaging solution with tracking service can be used as an intrinsic part of a successful online business model, messageREACH from Xpedite is enabling Workthing to send personalised HTML emails to registered candidates. Used by large corporates such as Whitbread, Compass, Carphone Warehouse and Vodafone, the service invites candidates to apply for jobs that are matched to their skills, experience and salary requirements, providing Workthing clients with quality applicants for their vacancies.

Application forms can be attached or links to online forms can be included, ensuring that candidates can respond easily and quickly. Also, because messageREACH provides real-time reports tracking post-delivery activity such as open rates and click throughs to websites, Workthing can quickly adjust or widen the scale of a mailing, as necessary depending on recruitment campaign objectives.

Imagine how cumbersome time-consuming and expensive this process would be with a traditional newspaper ad, says Sophie Allen, Workthing project manager, Clients cannot adapt print media campaigns as easily and their ability to change job advertisements in line with candidate responses is hampered.

For time-boxed recruitment campaigns, messageREACH''s software tool, the intelliSEND Wizard allows Workthing to create its own HTML documents, forms and multi-format messages, reducing lead-time even further.

Allen says Xpedite''s consultancy and fast, round-the-clock technical support have played a key role. By working closely with Xpedite we have been able to give expert advice to our clients about such issues as response tracking and email personalisation. The flexibility and speed of the solution combined with Xpedite''s specialist knowledge has resulted in rapidly deployed, effective campaigns.

messageREACH delivers messages, including multiple attachments and trackable links, to an unlimited number of recipients. These can be sent in multiple formats, including plain text or graphically-rich HTML, and are delivered according to the recipient''s particular configuration. Detailed reports record open rates, click throughs, document pulls, as well as bounce backs and requests for list removal, ensuring customers can keep lists clean and efficient.

Workthing''s use of messageREACH shows how using an email messaging solution can really help give the competitive edge in an obviously very busy market, says Darren McDermott, general manager, Xpedite UK. As the market matures, I predict more and more online companies will use email as a pre-requisite part of their marketing mix, uncovering its potential in a broad range of multimedia messaging applications.