"This is a strong policy signal on using technology to widen access to work, and we welcome the intent to provide more tailored, accessible support for jobseekers. Used well, digital tools can help people better understand their skills and navigate an increasingly complex labour market.
"However, delivery will be key. AI should enhance, not replace, the human insight and trust that effective employment support depends on. This is particularly important for those furthest from the labour market, where face-to-face support remains essential to overcoming significant barriers to work.
"Employers will also need confidence in how candidates are matched and prepared for roles. A balanced approach that combines innovation with robust safeguards, skills investment and strong employer engagement will be essential. Done well, this will be key to improving outcomes and supporting more sustainable employment."
