Over 100,000 recruiters in 139 countries are now using Bullhorn’s market-leading social media recruitment platform, Bullhorn Reach, and nine per cent of these recruiters are based in the UK. Bullhorn attributes this record-breaking growth rate to the increasing use of social media in recruitment and the platform’s patented algorithms that let recruiters intelligently share content and source passive candidates.
Bullhorn streamlines workflows between social media and the rest of the recruitment process, meaning that users can now share jobs through Bullhorn Reach from within the Bullhorn CRM system. It automatically tracks placements to accurately measure the ROI of recruiters’ social efforts.
Peter Linas, Bullhorn’s EMEA MD, notes: “The Bullhorn Reach adoption rate has been astounding. The website now attracts 1.1 million unique visitors each month and traffic from job seekers is up by 700 per cent. Recruiters from 40,000 companies in over 50 industries have woken up to the fact that social media is an excellent way to connect with both job seekers and prospective clients.”
The milestone announcement coincides with the release of a number of updates to the Bullhorn recruitment CRM, including new business intelligence capabilities that enable recruitment firms to improve management and decision-making by better using their business data. Graphical, interactive reports and configurable role-based dashboards make it easy for managers and users to unlock the benefits of their business metrics.
Linas continues: “The new updates to Bullhorn are designed to allow agencies to pull more business information out of the platform for analysis than ever before. Everyone knows that if you get the numbers right then the revenue will follow – this is the very reason ‘big data’ is the latest buzzword.
“New usage summaries, filters and data analysis let recruiters mine valuable business insight and gain an executable overview of their operations. Users are also now able to export their data into Microsoft Excel for further, more in-depth analysis.”
Bullhorn’s recruitment CRM solution saw a 69 per cent year-on-year user growth, with over 3,500 new seats from 380 customers since January. New bookings increased by 66 per cent in comparison to 2011.
