Finnish talent acquisition startup Jobilla has announced the successful closure of an €8.25M funding round led by venture capital investors Juuri Partners and Trind VC. Jobilla has disrupted recruiting across five different continents by building a recruitment solution where each step of the candidate’s experience is analyzed and optimized to the max. The funding round consists of €7M of equity funding, with the rest coming from Business Finland loans and grants. In 2021, Jobilla was awarded as the best recruitment marketing platform by G2, one of the world’s largest review sites.
After raising its previous seed round only less than a year ago, Jobilla has grown 150% in revenue from 2020 to 2021, and is ready to further expand its operations, especially in the German and US markets. In the US, Jobilla’s clients include companies such as Pfizer and Arkansas Surgical Hospital. In Germany, they serve clients such as the German Red Cross.
“We are currently growing exponentially in every market our solution is available in. With the help of our investors, we can accelerate that growth even further by developing partnerships with key players in different markets that can offer our solution in the respective market,” says Henri Nordström, CEO and co-founder of Jobilla.
Jobilla’s solution combines AI-powered candidate filtering, a mobile-supported funnel, and top marketing strategies that ensure the best candidates see the job opportunities – whether they are employed or not. By analyzing up to 35 different metrics from the recruitment funnel, Jobilla wants to remove obstacles from the candidate’s path – one click at a time.
“Our solution is not really brutally competing with any other company in this $500B+ market because there is no one that is thinking of recruiting so purely from the candidate experience,” Nordström continues.
The global recruitment market is currently as hot as it gets. Huge changes are happening both in the way we work, but also where we want to be employed – both physically and mentally. Megatrends like the Great Resignation and the War for Talent are forcing companies to shift from organization-driven recruiting to candidate-driven, as just offering a job with salary perks isn’t enough to attract top talent.
“We told Jobilla to come and talk to us when they hit four million euros in revenue. After a few months, they called us: “we hit that target already”. That convinced us, in addition to an energetic and professionally oriented team. The growth potential in the recruiting market is almost endless, which makes this industry very compelling. We are there to help companies grow globally,” says Eetu Blomqvist, CTO of Juuri Partners.
“When Jobilla promised us more candidates, I was at first a bit skeptical. However, we were positively surprised by the great results. We were able to get more applicants than by using the old methods. This encouraged us to start using Jobilla in all of the recruitments we do,” explains Johanna Nykänen, recruiting manager at Esperi Care, one of the largest elderly care housing providers in Finland.
“In order to succeed, companies need to develop their recruitment policies and processes towards candidate-driven recruiting, which makes the experience nice and effortless for the candidate. This usually demands a complete restructuring of the current process. However, with efficient candidate marketing tactics, following metrics and cost-structures of different channels, and fixing the broken process, many organizations can fix the issues in their recruitment, and this is what we at Jobilla are solving right now,” Nordström concludes.
