- GAIL’s selects disruptive entrant in talent SaaS market to support talent acquisition
- GAIL’s joins a growing list of household names including wagamama and Côte Brasserie, along with the FTSE100 Compass Group who have adopted inploi’s technology
GAIL’s, the neighbourhood bakery business, has selected talent acquisition technology scale-up inploi to upgrade its candidate experience.
With 150 bakeries across the UK, GAIL’s currently employs 2,500 people and has implemented inploi’s technology to improve the efficiency and effectiveness of its talent attraction process. inploi will be powering GAIL’s recruitment marketing, in addition to the deployment of a new inploi-built GAIL’s careers hub with upgrades to their careers pages, job search, and application processes. GAIL’s will also be utilising inploi’s data and analytics platform to monitor the effectiveness of their talent attraction activity.
Prior to working with inploi, GAIL’s relied on traditional job boards to advertise vacancies; interested candidates had to apply via long, form-based applications, and the site was not compliant with web content accessibility guidelines. Over 70% of applicants were dropping off before completion.
Working with inploi, GAIL’s has now deployed a new careers hub that reflects its brand identity and delivers a world-class candidate experience throughout the hiring process. All open vacancies are easily navigated via an intuitive map-based search, with applicant data captured through inploi’s AI-chatbot technology, typically improving applicant completion rates by an average of 50%. Other value metrics impacted include improvements in time to hire, recruiter time savings, and substantial reductions in recruitment marketing spend.
Jordan Moore, Head of Talent Acquisition at GAIL’s commented: “GAIL’s is an aspirant brand and needs a candidate experience to match. We set out to tailor our hiring process to appeal to the next generation of talent in the business. Integrating inploi into our TalentFunnel ATS opens a new door to quality candidates, who are exposed to the essence of our brand from the very start of the process. Launching our new website alongside this has ensured that we’ve been able to share GAIL’s passion and culture with all future candidates.”
Alex Hanson-Smith, CTO and co-founder at inploi, commented: “At inploi, we believe that the best work happens when we combine our software and service with the client's understanding of their challenges and domain expertise. Our partnership with GAIL’s and the work we are doing together encapsulate this ethos perfectly. We are not just delivering a careers site or improving recruitment efficiency; rather, we are on a mission to set a new standard for hiring experiences in the hospitality sector. When you walk into a GAIL’s bakery, you immediately feel the attention they pay to the customer experience — great service, beautiful design, and arguably the best baked goods in the country. We are on a mission to build experiences that treat GAIL’s candidates with the same care and attention. This is just the beginning.”
GAIL’s joins a growing list of well-known high street brands including wagamama, Côte Brasserie and The Compass Group in selecting inploi as its talent acquisition technology partner.