Fish4jobs gets a new 4 million advertising campaign

The UK's leading online publisher of jobs is back on TV from April 14th with a new spring advertising campaign. The advertisements feature Fish4's famous army of fish being briefed to help users find a job in various locations across the UK and are running on terrestrial , satellite and cable TV.

New creatives have been developed for the 536 shareholder newspapers running the series of advertisements featuring the fish. The characters have been taken out of the briefing room on a mission to help people find their ideal job in their local area. The press advertisements run until the 8th June and put the fish in the context of real life situations with the regional newspaper URL included to drive traffic onto the Fish4jobs online and iTV network.

Online advertising across major portals will have Fish4 banners, key word search links and pop up executions. The online activity is being targeted in relevant careers sections of 24 top search portals such as MSM, Yahoo, Ask and Google.

Commenting on the campaign, Jonathan Lines, Director of Sales and Marketing said:

Fish4 is committed to building a strong national brand with local roots. The 4 million campaign is set to increase our share of voice within the jobs sector and to deliver more quality responses to our clients. Previous advertising campaigns have successfully delivered high brand awareness levels for Fish4. The new regional press campaign personalises the service for the consumer by showing how Fish4 works hard to find a job that best fits their requirements in their own area.

www.fish4.co.uk