Smugone.com aim for Pole Position

Smugone.com, the internet recruitment site, has announced the acquisition of jobscout..co.uk, and the consumer launch of the Smugone.com site. The acquisition will allow Smugone.com to enter the online recruitment market with over 20,000 jobs already live on the site.

As part of its brand building strategy, the company has also announced a three year sponsorship deal with the Formula One Lucky Strike B.A.R Honda Racing Team.

Smugone.com is a new mass-market online recruitment site aimed at providing consumers with fast and easy access to a database of high-quality jobs, while at the same time offering corporates a low-cost recruitment tool. Smugone.com intends to build its business through an aggressive brand building promotion, based around competitions and promotions tied in to its three year sponsorship of the Lucky Strike B.A.R Honda Racing Team.

Smugone.comís strategy is to target large corporate organisations directly, and add value through there web based ëenterprise recruitment managerí product, which will be sold on a monthly subscription basis.

Charlie Gibson, CEO of Smugone.com, said: ìWe are aiming to be a major player in the UK online recruitment market within the next six months. The acquisition of jobscout.co.uk has given us a major headstart, and allows us to go to market with a fully developed consumer proposition, which we are aiming to build upon through an aggressive brand building and marketing strategy.î

ìOur strategy, of offering low cost advertising to corporates, and a simplified job searching experience to consumers, really marks us out in the market and gives us a significant competitive advantage over the incumbent players. With our marketing plans, based around our sponsorship of the Lucky Strike B.A.R Honda Racing Team, we can gain significant share of voice amongst our potential consumer base in a very short time ñ allowing us to further consolidate our position in the marketplace.î