The image iceberg

First impressions count ñ a fact we are all aware of but how do we choose to respond to it? Our external image and the public face we adopt is key to the impression others form about us. We have the power to develop and project our own personal brand to ensure we stimulate positive outcomes from all areas of our busy lives, from business dealings and work to socialising and relationships.

Personal Branding expert, Lesley Everett, author of Walking TALL ñ key steps to total image impact, McGraw-Hill, has co-authored The Image Iceberg tips booklet with acclaimed leadership mentor and public speaker, Hilary Wilson which contains 67 tips to explore your hidden depths.

Human begins are like icebergs, only 3/10th of our identity is visible on the surface, and it is via this small visual portion that we are judged and sized up and on a daily basis, and often in seconds.

The external image we project is essentially, a walking, talking, breathing advertisement of ourselves, with the power to attract or repel others. Beliefs, values and our self-image are the heart of our personal brand, so it makes sense to adopt an external advert which accurately and consistently reflects our inner self.

Success is something we all desire and hope to achieve. In the current competitive climate a strong personal brand empowers you to shine brighter than your rivals, it gets you noticed for all the right reasons and makes you memorable.

Beliefs, values and core identity - our appearance, voice quality, body language, behaviour, attitude and posture all combine to create a blueprint for our unique personal brand. The Image Iceberg comprises exercises and questions to gently encourage readers to delve deeper into the journey of their self-discovery and possible reinvention.

The Image Iceberg is a key self-assessment tips booklet packed with inspirational advice and practical steps for men and women in business who aspire to walk tall.