Jean Martin, Executive Director at member-based advisory company CEB, says:
“For years, we at CEB have seen that companies with an overly short-term view on their business underperform. In fact, our data suggests failure to position properly for the future explains more than 50 percent of the reasons companies stall in growth. Whether it be the tendency to assume that things will stay the same or the premature abandonment of critical core businesses, myopic management is deadly for growth.
“Innovative companies are extending planning horizons from 2 to five years, organizing around the sourcing and development of future-critical talent, and driving more aggressive and diverse scenario planning and even live “future simulations.” Only by constantly keeping one foot in the future can managers make the right decisions for the business today.”
