ABC ELECTRONIC (www.abce.org.uk), the new media arm of Audit Bureau of Circulations (ABC) and the UKs foremost independent online auditor, has completed a comprehensive 31 day audit on GoJobsite (www.GoJobsite.co.uk)*. Final results have confirmed that the level of traffic visiting the site exceeded 6 million page impressions and 800 thousand visits, (actual figures were 6,394,199 page impressions and 802,189 visits), making it the UKs largest dedicated recruitment site to have been audited and issued a certificate by ABC ELECTRONIC.
As the UKs longest established multi-sector online recruitment site, GoJobsite has made a call for an end to unaccountable site metrics. Chris Newson, marketing director at GoJobsite, said: ìWe are delighted with these findings. There have been all sorts of claims made by sites in this sector.
ìUnverifiable site statistics do nothing to provide a usable measure of performance. No offline publication worth its salt would issue circulation figures that had not been subject to independent scrutiny. It is time for everyone in our industry to adopt this auditing system. Sites should issue only figures that have been audited by ABC ELECTRONIC.î
Richard Foan, managing director at ABC ELECTRONIC, said: ìAs the medium comes of age and the amount spent by advertiser increases, there is a growing incentive for companies to provide total accountability. It is a question of gradual acceptance, like the ABC audit for print publications. It is the same thing with the online industry. Given time audits will become accepted practice. Site measurement will be seen to demonstrate a certain level of professionalism and will provide a total picture and enable any proposition to succeed. Well-targeted sites can still prove their worth.î
GoJobsite is one of Europeís leading recruitment websites and provides a highly cost effective solution for driving the right candidates to vacancies. A multi-sector specialist, GoJobsite offers recruiters targeted access to hundreds of thousands of professionals actively seeking new positions across 35 industry sectors. GoJobsiteís recruitment services are tailored to meet the needs of individual recruiters. They are supported by highly sophisticated search and filtering technologies to match candidates to the right vacancy. The award-winning website also offers a full scope for effective corporate branding, in addition to a range of sector, skillword and email sponsorship services. All GoJobsiteís recruitment
services are backed by highly effective online and offline marketing, to maximise candidate response.
www.gojobsite.com
GoJobsite proves its worth by employing ABC ELECTRONIC - 05/2001
Leading jobsite records highest audited traffic in the online recruitment industry
