Imark Communications (Europe), the event-centric B2B media company that specialises in the IT & Telecoms market has announced its acquisition by VNU Business Media Europe.
At the heart of Imarkís success is its community focus - in serving a specific community of business professionals, the events are much more relevant and therefore productive than other broader based trade shows. Added to this, education forms an important part of Imarkís event model and both IT and business professionals are hungry for information on technologies that two years ago were considered a business enabler and are now considered a strategic imperative. David Pegler, managing director at Imark Communications comments: ìThis acquisition couldnít be a better match - both parties have market leading media opportunities and the new relationships will help us achieve greater scale and more powerful offerings - all of which means weíll be better placed to serve our exhibitors and visitors betterî.
ìImarkís UK events have had a long-standing relationship with several of VNUís B2B publicationsî said Ruud Bakker, CEO and chairman of VNU Business Media....îwe consider this to be an important strategic acquisition for our portfolioî.
www.imark.co.uk
Imark Communications Europe announces new parent - 09/2001
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