GOJobsite MMXI survey findings - 01/2001

GOJobsite's long term dominance of the UK online recruitment market is underlined in release figures from research organisation MMXI Europe.

GOJobsite is the only online recruitment site to feature in the top four listing in both surveys carried out by MMXI last year over six month intervals.

Whilst the MMXI results are welcomed by GOJobsite, its true performance is dramatically understated by the Cat home usage' basis of the MMXI surveys. Over 62 per cent of GOJobsite's traffic is during working hours, while the MMXI survey is based on a panel of people monitored on their usage of the internet at home.

GOJobsite marketing director Chris Newson comments: The MMXI surveys understate GOJobsite's success in this market. The majority of our users at present are job hunting during office hours. This means that Jobsite is attracting the key professional audience highly sought after by recruiters. If the MMXI survey included this core group of users we would have performed even better.

However, even with this proviso the MMXI surveys clearly underline GOJobsite's ability to outperform its competitors on a long term basis. GOJobsite enjoys consistently high levels of traffic. This is free from the wildly varying peaks and troughs of our TV advertising competitors.

www.gojobsite.com