Gradumates, the new, free-to-use reunion website for former college and university students, has teamed up with telegraph.co.uk ñ Britainís first national online newspaper.
The package agreed will see telegraph.co.uk promoting Gradumates across the whole telegraph.co.uk network, through banner advertisements and via its regular email newsletters. In exchange, the reunion site, launched in January, will integrate telegraph.co.uk channels into its website navigation.
ìWe are looking to provide an enhanced visiting experience for our users,î explains Gradumateís director Michael Duffy. ìWith its diverse and quality content, telegraph.co.ukís network of channels provides a natural next step for our professional and intelligent audience, once they have finished looking for old friends.î
With over 5 million former graduates in the UK, Gradumates is aiming to recruit 10% of the potential market over the next eighteen months ñ some 500,000 users. The service offered by Gradumates is free, and complements that provided by Friends Reunited, by specifically targeting the needs of its graduate base.
Said Christopher Lloyd, head of jobs.telegraph.co.uk: ìTracking down former friends and colleagues is becoming ever more popular, as the success of Friends Reunited has shown. We have a significant number of graduates within our 3 million unique user base and this link will provide them with the opportunity to find lost friends quickly and easily. Equally, new visitors to Gradumates will have the opportunity to sample the quality content provided by our network of channels.î
More commercial deals for Gradumates, including sponsorship for the site and special offers for members, are currently under discussion. The site is expected by its owners to be in profit by the summer, through the sale of advertising and revenues from other commercial partners.
www.telegraph.co.uk
Gradumates teams up with telegraph.co.uk
Newspaper net deal
