Penna, a people management business and a part of the LHH brand, today announced it has won a two-year contract with the Ministry of Defence (MoD) for The Provision of Specialist Civilian Recruitment Related Advertising. The win follows a competitive tender process and will see Penna support the MoD’s recruitment advertising strategy to attract diverse, high-quality talent into public sector roles.
Penna has a wealth of experience in within the central and local governments in the UK, and in recruitment marketing with its rich portfolio of services. To deliver this work, Penna will collaborate with the many departments that make up the MoD in order to deliver specialist recruitment marketing in line with departmental needs, to support strategic campaigns, and enhance the MoD’s reputation as an employer of choice.
The contract will see the MoD benefit from the full range of Penna’s recruitment marketing services, from strategic support in developing a candidate attraction strategy, research and insights, and media buying, to creative development and campaign analysis and tracking.
Kathryn Kempster, Managing Director at Penna, said “Working with the MoD is a testament to the expertise and world-class solutions that Penna has developed to support the public and private sector. Recruitment marketing is a crucial foundation of any effective talent attraction strategy, and I’m excited to be a strategic partner that can support the MoD to enhance its employer brand proposition and attract world-class talent to help with current and future talent opportunities.”
Penna puts people at the heart of every campaign, creating strategies that truly connect with candidates and strengthen employer brands. This contract with the MoD, will see Penna bring this people-first approach to help to attract civilian talent for the future and encourage the right people to join, and stay with, the department.
