Jobworld Brand To Be Axed - 06/2000

Leading international publishers VNU, the owners of Jobworld, have partnered with Randstad the worlds third largest staffing company.

The preliminary agreement to develop an
European full service career centre will be a 50% 50% venture under the name of newmonday.com. The site will target the European graduate career market. Both companies are to contribute substantial assets and Randstad will input over 40 million cash into the venture.

VNU currently has a number of strong online recruitment brands including Jobworld and Intermediair in Holland. These titles are to be axed in favour of a coherent strategy and name. Roderick Wijsmuller a spokesman for newmonday.com explained: ìVNU felt it would be helpful to develop a pan-European brandî.