Monster Response From Superbowl Campaign - 02/2000

www.monster.com, the leading global careers site and flagship brand of the Interactive Division of TMP Worldwide, has announced record-breaking traffic spikes following the launch of its new advertising campaign during Sunday's broadcast of Super Bowl XXXIV. The commercial, based on an adaption of Robert Frost's poem 'The Road Not Taken', takes a serious, yet impactful approach by encouraging job seekers to take the road less travelled.

Monster.com reported that more than 4.4 million job searches were conducted on its site in a 24-hour period beginning Monday, January 31 at 6:00 am EST and ending on Tuesday February 1 at 6:00 am EST. This represents a 159% increase when compared to the 1.7 million job searches Monster.com processed during a 24-hour period two weeks prior to the Super Bowl and a 100% increase when compared to the 2.2 million job searches Monster.com processed during a 24-hour period after last year's Super Bowl.

Following the overwhelming success of last year's When I Grow Up campaign, we wanted to find a fresh approach to connect with viewers, drive traffic to our Web site and help people find the job that's right for them. Based on the influx of traffic to the site following the Super Bowl, it is evident our message continues to reach the mass consumer audience, said Jeff Taylor, CEO of Monster.com.

According to independent research conducted by Media Metrix for the month of December, Monster.com is the number one destination for career seekers on the Internet. Monster.com continued to maintain its strong-hold in December, with a reach of 3.4%, an average 31.1 pages viewed per user, and a power ranking (1) of 106.1 - 280% more than its closest competitor's power ranking of 27.9.

Fast Facts on Monster.com's Traffic

In the 24-hour period between Monday, January 31 at 6:00 am EST and Tuesday, February 1 at 6:00 am EST, Monster.com experienced:

More than 4.4 million unique job searches, a 100% increase from the number of searches conducted during a 24-hour period following last year's Super Bowl.
A peak of 5,600 searches in one minute in contrast to a peak of 2,600 searches in one minute during a 24-hour period two weeks prior. This represents a 115% increase.
More than 19,100 resume submissions, in contrast to the 11,000 resumes submitted on January 10 (a 74% increase) and to the 8,000 submissions during a 24-hour period following last year's Super Bowl (a 139% increase).
Internet bandwidth peaked at 72 megabits per second during the 24-hour period after the Super Bowl, as compared to an average 44 megabits per second two weeks prior to the Super Bowl, and a peak of 35 megabits per second following the Super Bowl last year.